STRATEGY DIRECTOR, MARKETING

A strategic and solutions-focused professional with extensive experience developing culturally-relevant campaigns and supporting executives across fashion, media, and government sectors. Skilled in high-level correspondence management, production coordination, and maintaining exceptional standards under tight deadlines. Known for having a calm demeanor, exceptional organizational and time management skills, and the ability to seamlessly navigate between creative vision and operational precision.

STRATEGY | PRODUCTION | CURATION

EXPERIENCE

STRATEGY DIRECTOR

Details Matter

July 2020 - Present

  • Provide insights and analysis to improve the brand’s creative campaign while simultaneously adhering to the company’s values.

  • Collaborate with business partners to create project goals, establish production deliverables, and strategize product releases. 

  • Serve as Music Director and lead music strategy across campaigns and events. This includes selecting songs that improve production value and creating playlists for collection showcases.

  • Write and review copy for product releases and video productions, as well as prepare interview questions for the We Are The Details Series.

  • Work with Creative to cast models, creatives, and business owners that embody the brand’s ethos and that can communicate compelling stories.

  • Support business partners by creating concepts, themes, and product designs that coincide with the company’s brand guidelines.

  • Connect with third-party companies and other stakeholders to collaborate on special projects and develop dynamic pieces and visuals.      

IT SPECIALIST | PROJECT MANAGER

Department of Veterans Affairs

February 2020 - Present

  • Manage complex executive calendars and coordinate high-profile meetings across national and international time zones.

  • Draft, review, and send communications and briefing materials on behalf of senior leadership, ensuring clarity and alignment with organizational voice.

  • Liaise between leadership, internal teams, and external stakeholders to execute high-visibility projects, events, and public communications.

  • Coordinate approval processes, manage confidential information, and ensure compliance with agency policies for enterprise action items.

  • Provide detailed meeting notes, track action items, and follow up with stakeholders to ensure timely completion of tasks.

  • Develop standard operating procedures and training for large-scale systems implementation; track program deliverables from initiation through closeout.

  • Connect with executive leadership to manage large-scale public-facing events, including oversight of legal reviews and messaging approvals.

  • Provide oversight for program deliverables and perform analytical work for service and application implementation.

ACCOUNT EXECUTIVE

Entercom (Audacy)

April 2016 - February 2018

  • Acted as a liaison between clients, production teams, and creative leadership to deliver broadcast and digital campaigns on time and within budget.

  • Coordinated schedules, approvals, and deliverables for multi-platform creative projects, balancing competing priorities.

  • Served as an expert business consultant for third-party companies seeking to increase revenue by collaborating with one of the nation’s largest broadcasters.

  • Managed partner relationships, addressing inquiries, providing feedback, and facilitating contract and asset reviews.

  • Reviewed advertising assets and advised clients on usage rights, budget implications, and performance tracking across media platforms.

  • Coordinated internally across departments to ensure campaign timelines and contract terms were met.

Clients

YVES SAINT LAURENT
AESOP
ST. REGIS
STAUD

FOOT LOCKER
DIADORA
THE LINE
PUERTO RICO DISTILLERY

SAMMY CUEVAS

Sammy.Cuevas@gmail.com

954.638.0460

@coolcave